Proposal · May 2026 · Prepared for Thomas

Built for Thomas.
Built for Naked.

You spend over $100K a month on Meta and the creative never keeps up. When something works it fatigues, and it has to be remade in a new way before it dies. SelfMade is the velocity engine: net-new statics at volume, fresh angles past nothing-to-hide, built to keep your winners alive longer. The 14 ads on the right were built for Naked before we ever touched your ad account.

$100K+/mo on Meta today 14 spec ads, ready to ship 10 new angle lanes opened
14 spec ads. Built before we touched your account.
Book a 30-min call → See all 14 ads
01. Nothing to hide, see-through tub
02. One ingredient vs a whole paragraph
07. The counter shot, IG Story
08. Finally pronounceable, iMessage
13. One ingredient in, everything else out
14. If you cannot pronounce it
14 BUILT FOR NAKED
The gap analysis

We read every ad you are running. Then we mapped the lanes you are not.

Your active ads are public, so we did not need your account to start. We scored every Naked ad on four axes, format, persona, angle, and emotion, and stacked the mix against the wellness category. Where the blue bar runs past the benchmark, you are concentrated. Where it falls short, there is open space. The 14 ads target the biggest gaps. The one thing public data cannot show is performance, which of these actually convert. That is the first thing we pull once we have account access.

You vs the wellness average
Benchmark avgYour brand
01 · Angle mapping

Find the lanes you under-use.

You lean hard on nothing-to-hide, one ingredient, and simplicity. Those work. They are also most of the library. We mapped the lanes you touch less: head-to-head comparison, price as a plain fact, third-party testing, FSA and HSA eligibility, and the pronounceability fight.

02 · Benchmark scoring

Score the mix against the category.

Every public ad gets tagged on four axes, then stacked against the wellness benchmark. The gaps above are not guesses. They are the measured difference between what you run and what the category runs, which is exactly where new angles have room.

03 · Constraint as brief

Turn the rules into the brief.

No discounts, no offers, no urgency. Most agencies treat that as a handicap. We treated it as the brief: product-led, type-led creative that earns the click on substance, the real shelf price, third-party testing, one honest ingredient, instead of a countdown timer.

What the library leans on
Nothing to hide One ingredient Simplicity Cost savings Health benefits
Lanes these 14 ads open
Comparison · one vs the other guys Price as fact · protein not packaging Spec read · the whole label Third-party tested FSA / HSA eligibility Counter shot · five-star format iMessage social proof Curiosity · what is in it Pronounceability manifesto Tablescape · everything else out
Recent Outcomes

What our clients said about the work.

Brodo
"We've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations."
Andrew
CEO, Brodo
OpenStore
"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us."
Billy Bjork
Creative Operations & Strategy Lead, OpenStore
The Cumin Club
"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further."
Ragoth Bala
Founder & CEO, The Cumin Club
The Package

Build your package.

Two sliders. Slide the monthly ad spend we cover, then slide how many of those weekly concepts become video. One video takes the production room of six statics, so your weekly output shifts as you move it, but the price for that spend holds. No discounts, no urgency pricing, no lock-in.

Monthly ad spend SelfMade covers
$100K/ month
$10,000 / mo
$10K$30K$80K$120K+
Videos per week
0videos / week
All static
All staticMost video
30statics / week
+
0videos / week
$10,000/ mo
LP CRO · +$5.85K/mo

New-customer landing pages that match the ads.

The add-on you flagged on the call. New-customer-only LPs with the welcome code embedded to gate the pixel, designed and A/B-tested in lockstep with the creative, built fast in Claude Code and Vercel, aimed squarely at CAC. It starts at $3K and the rate drops as you scale: each step up adds scope but takes 10% off, so it lands at $4.5K at the mid spend and $5.85K at full spend.

Add LPs
Your proposal total
$10,000/ month
30 STATICS + 0 VIDEOS / WK
Slide the spend we cover and the number of videos, then toggle the landing-page add-on. One video takes the room of six statics, so adding motion trades volume, not price. The LP add-on starts at $3K and gets cheaper as you scale (+$2K then 10% off): $4.5K at the mid spend, $5.85K at full spend. Numbers are a starting point; we finalize the exact shape on the close call.

Ready to walk through it together?

Pick a 30-min slot. Bring whoever owns the in-house-vs-agency call. We will walk through how we built these without your account, the 14 ads, the landing-page add-on you flagged, and which tier fits a $100K+/mo Meta budget.

Book a 30-min call → Email Will